Women's Health Operations

Scaling Operations for Women's Health & Fertility Clinics

When it comes to fertility and women's health, medical treatment and empathetic support go hand in hand. The journey is emotional, time-sensitive, and financially complex. Horatio HX provides the high-touch assistance needed to guide patients through IVF cycles, maternity care, and gynecological health with empathy and precision.

Talk to the HX Team

Explore Our Services

In high-stakes moments, empathetic care wins.

Your Challenges

Financial Complexity: Fertility treatments often involve a confusing mix of high out-of-pocket costs, state mandates, and limited insurance benefits, leading to emotional shock and abandoned treatment plans.
Cycle Precision: Treatment cycles rely on biologically precise timing. A missed message or delayed prior authorization can mean a cancelled cycle and a devastated patient.
Emotional Fatigue: Your internal clinical team is facing high burnout rates from managing sensitive outcomes and intense patient anxiety daily.
Fragmentation: Patients often feel "passed around" between the financial counselor, the nurse, and the pharmacy, forcing them to repeat their painful history multiple times.

How HX Helps

Financial Advocacy: Specialized teams that perform deep-dive benefits verification to provide total financial transparency before treatment begins.
"White-Glove" Care Coordination: We act as the central nervous system for the patient, ensuring appointments, medications, and labs are perfectly synchronized.
Compassionate Continuity: Our agents use "warm handoff" protocols so patients never have to re-explain their story or their loss.
24/7 Responsiveness: Because questions about injections or symptoms don't stop at 5 PM, neither do we.

Women's health requires more than efficiency; it requires intimacy at scale. HX builds the support layer that makes every patient feel like your only patient.

Our Services Understand Women's Health Pain Points

HX adapts its capabilities to the unique emotional and logistical needs of fertility clinics and OB/GYN networks. Here's how we help:

Concierge Patient Support & Scheduling

Create a supportive, reliable environment where patients feel understood and valued.

Includes:

Compassionate appointment scheduling (Initial consults, monitoring, procedures)

Sensitive scheduling that respects the emotional and time-sensitive nature of fertility care.

Omnichannel patient communication (Secure chat, text, email, voice)

Compassionate support across all communication channels with privacy and empathy.

Cycle tracking support and reminder calls

Proactive reminders and support throughout treatment cycles.

Non-clinical nurse line support with inquiries (After-hours triage and medication FAQs)

24/7 support for non-clinical questions and medication guidance.

"Warm welcome" intake and registration services

Empathetic onboarding that makes patients feel heard and valued from day one.

Financial Counseling & RCM

Ease financial anxiety so patients can focus on the outcome.

Includes:

Fertility benefits verification (Detailed breakdown of coverage vs. self-pay)

Deep-dive benefits verification to provide total financial transparency.

IVF financial counseling support and cost estimation

Compassionate financial counseling to help patients understand treatment costs.

Prior authorization for medications and procedures

Expert handling of PA workflows for fertility treatments and medications.

Claims processing and denial management for specialized codes

Specialized billing teams that understand fertility-specific coding requirements.

Payment plan setup and management

Flexible payment options to make treatment accessible.

Clinical Operations & Coordination

Ensure the logistics of care never get in the way.

Includes:

Medical record management and retrieval

Secure, compliant management of patient records and documentation.

Pharmacy coordination (Finding stock for specialty medications)

Coordinate with specialty pharmacies to ensure medication availability.

Referral management (Genetics, Endocrinology, Urology)

Smooth referral workflows and care coordination with specialists.

Donor and surrogate program administrative support

Administrative support for complex donor and surrogate programs.

Back-office data entry and compliance checks

Comprehensive administrative support and compliance management.

Explore All HX Services

Why we are the right partner

Why We Are the Right Partner for Fertility

Empathy Training

Our teams are trained in the language of fertility; they understand the difference between an IUI and IVF, and know how to speak with patients experiencing loss or frustration.

HX gives women's health companies the specialized support required to deliver compassionate, time-sensitive care, backed by a team that understands what's at stake.

Ready to deliver high-touch support at scale?

Let's build a support model that delivers clarity, compassion, and operational excellence.

Talk to the HX Team